Receive–Transmit (Rx-Tx) is an artist-led creative studio focused on generative AI. Where intelligent AI serves story, automation amplifies imagination, and human creative remains the guiding force.

Founded by Bob Connelly, former Creative Director at MTV Australia, Engine, ViacomCBS Australia, Untitled Studio, Spinifex Group, and Foxtel. (Rx-Tx) studio is shaped by over two decades of experience across design, brand, content, film, and generative AI.

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What we do:

AI-Powered Campaign Visuals:

We design and produce campaign imagery using generative AI not as a shortcut, but as a creative multiplier. From concept through to final delivery, every asset is art-directed with the same rigour you’d expect from a traditional studio, with the speed and variation that AI makes possible. We work across fashion, sport, entertainment, and brand, producing hero imagery, social content, and campaign systems that hold up at every scale.

AI Video & Motion

Generative AI has opened up a new language for moving image. We produce short-form video content, motion design, and animated sequences that blend AI-generated elements with traditional post-production craft. The result is work that feels authored, not automated content with a point of view, not just a prompt.

Creative Automation & Pipelines

For brands producing content at volume, we build bespoke AI-powered production pipelines. These aren’t off-the-shelf tools they’re custom workflows designed around your brand guidelines, asset requirements, and approval processes. Think of it as a creative engine that runs on your rules, with provenance tracking built in from the start.

AI Creative Consulting

Not every organisation needs a finished deliverable. Some need a guide. We work with creative teams, agencies, and brand-side marketers to evaluate where generative AI fits into their existing workflow and where it doesn’t. We run workshops, build proof-of-concept pipelines, and help teams move from curiosity to capability without the hype.

Receive–Transmit (Rx-Tx) is an artist-led creative studio focused on generative AI. Where intelligent AI serves story, automation amplifies imagination, and human creative remains the guiding force.

Founded by Bob Connelly, former Creative Director at MTV Australia, Engine, ViacomCBS Australia, Untitled Studio, Spinifex Group, and Foxtel. (Rx-Tx) studio is shaped by over two decades of experience across design, brand, content, film, and generative AI.

What we do:

AI-Powered Campaign Visuals:

We design and produce campaign imagery using generative AI not as a shortcut, but as a creative multiplier. From concept through to final delivery, every asset is art-directed with the same rigour you’d expect from a traditional studio, with the speed and variation that AI makes possible. We work across fashion, sport, entertainment, and brand, producing hero imagery, social content, and campaign systems that hold up at every scale.

AI Video & Motion

Generative AI has opened up a new language for moving image. We produce short-form video content, motion design, and animated sequences that blend AI-generated elements with traditional post-production craft. The result is work that feels authored, not automated content with a point of view, not just a prompt.

Creative Automation & Pipelines

For brands producing content at volume, we build bespoke AI-powered production pipelines. These aren’t off-the-shelf tools they’re custom workflows designed around your brand guidelines, asset requirements, and approval processes. Think of it as a creative engine that runs on your rules, with provenance tracking built in from the start.

AI Creative Consulting

Not every organisation needs a finished deliverable. Some need a guide. We work with creative teams, agencies, and brand-side marketers to evaluate where generative AI fits into their existing workflow and where it doesn’t. We run workshops, build proof-of-concept pipelines, and help teams move from curiosity to capability without the hype.